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4 minutes of Nayantara’s Dora released online


4 minutes of Nayantara’s Dora released online: A film’s first look, teaser and trailers are used for the promotion of that film.

Now there is a new fad in the Tamil film industry. On the previous day of a film release, few minutes sequences are being uploaded on the online.


This trend was introduced by Vijay Anthony for his film Saithan. At this juncture, the first four minutes of the film Dora which has Nayanthara in the lead role has been released.

The film is releasing tomorrow. In that sequence Nayanthara and her father Thambi Ramaiah goes to buy an old car, which is seemingly haunted by ghost.


The sequence has a running length of four minutes and it has raised up the curiosity levels of audiences to grab the show for tomorrow.

In the recent times, many films are following the same pattern that includes Chennai 600028 Second Innings, where the deleted scene of 4 minutes was released online before the theatrical release of the film. 


It is noteworthy that it was initially in Hollywood and Bollywood movies that were following the same pattern. Now it has become a viral hit in Kollywood and the same trend is being followed in Malayalam film industry as well.